Shopify部署Google增强型转化代码

增强型转化客户数据代码

<script>
  gtag('set', 'user_data', {
    "email": '{{ customer.email }}',
    "phone_number": '{{ billing_address.phone }}',
    "address": {
      "first_name": '{{ billing_address.first_name }}',
      "last_name": '{{ billing_address.last_name }}',
      "street": '{{ billing_address.street }}',
      "city": '{{ billing_address.city }}',
      "region": '{{ billing_address.province }}',
      "postal_code": '{{ billing_address.zip }}',
      "country": '{{ billing_address.country_code }}'
    }
  });
</script>

配置转化页Google代码

将“{'allow_enhanced_conversions': true}”添加到Google代码中可在所有网页中触发的“config”行。

gtag('config', 'TAG_ID', {'allow_enhanced_conversions':true});

添加前：Google 代码示例（当前代码）：

<script async src="https://www.googletagmanager.com/gtag/js?id=TAG_ID"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'TAG_ID');
</script>

添加后：

<script async src="https://www.googletagmanager.com/gtag/js?id=TAG_ID"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config','TAG_ID', {'allow_enhanced_conversions':true});
</script>

在Shopify Admin > Settings > Checkout > Additional scripts加入代码

<script async src="https://www.googletagmanager.com/gtag/js?id=TAG_ID"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config','TAG_ID', {'allow_enhanced_conversions':true});
</script>
{% if first_time_accessed %}
<script>
  gtag('event', 'conversion', {
      'send_to': 'TAG_ID/CONV_ID',
      'value': {{ checkout.total_price | divided_by: 100.0 }},
      'currency': '{{ order.currency }}',
      'transaction_id': '{{ order_name }}'
  });
  gtag('set', 'user_data', {
    "email": '{{ customer.email }}',
    "phone_number": '{{ billing_address.phone }}',
    "address": {
      "first_name": '{{ billing_address.first_name }}',
      "last_name": '{{ billing_address.last_name }}',
      "street": '{{ billing_address.street }}',
      "city": '{{ billing_address.city }}',
      "region": '{{ billing_address.province }}',
      "postal_code": '{{ billing_address.zip }}',
      "country": '{{ billing_address.country_code }}'
    }
  });
</script>
{% endif %}