// Step 1: Initialize the Facebook Pixel SDK !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); // **初始化两个 Facebook Pixel** const pixelIds = ['pixelida', 'pixelidb']; pixelIds.forEach(id => fbq('init', id)); pixelIds.forEach(id => fbq('track', 'PageView', {}, { eventID: `pageview-${id}` })); // **封装函数,避免重复代码** function trackEvent(eventName, eventData) { pixelIds.forEach(id => { fbq('track', eventName, eventData, { eventID: `${eventName}-${id}` }); }); } // Step 2: 订阅 Shopify Customer Events 并追踪到多个 Pixel analytics.subscribe("product_viewed", event => { trackEvent('ViewContent', { content_ids: [event.data.productVariant.product.id], content_name: event.data.productVariant.product.title, content_type: 'product_group', content_category: event.data.productVariant.product.type, value: event.data.productVariant.price.amount, currency: event.data.productVariant.price.currencyCode }); }); analytics.subscribe("product_added_to_cart", event => { trackEvent('AddToCart', { content_ids: [event.data.cartLine.merchandise.id], content_name: event.data.cartLine.merchandise.title, content_type: 'product', value: event.data.cartLine.cost.totalAmount.amount, currency: event.data.cartLine.cost.totalAmount.currencyCode, quantity: event.data.cartLine.quantity }); }); analytics.subscribe("checkout_started", event => { trackEvent('InitiateCheckout', { value: event.data.checkout.totalPrice.amount, currency: event.data.checkout.totalPrice.currencyCode }); }); analytics.subscribe("checkout_completed", event => { const lineItems = event.data.checkout.lineItems.map(item => ({ id: item.variant.id, name: item.title, price: item.variant.price.amount, quantity: item.quantity })); trackEvent('Purchase', { content_ids: lineItems.map(item => item.id), content_type: 'product', value: event.data.checkout.totalPrice.amount, currency: event.data.checkout.totalPrice.currencyCode, num_items: lineItems.length, contents: lineItems }); });
参考:https://developers.facebook.com/docs/meta-pixel/advanced/?locale=zh_CN